| Foster's Lager was imported into the UK from Australia in its distinctly blue, white and gold cans since the early 1970s.
Awareness of the brand was spread in Britain by the satirical political magazine "Private Eye" which ran a cartoon series "The Adventures of Barry McKenzie", featuring a bumbling Foster's swilling Australian "ex-pat", from about 1964 onwards. The 2009 campaign for Foster's contains two 40-second adverts, "Backpacker" and "Deep Sea"; both end with the slogan, "Foster's - get some Australian in you." We carry Foster's t-shirts. |
